ABOUT VVR

Very Very Rare LA is a Los Angeles apparel brand built around limited-run streetwear, bold design, and everyday pieces made to stand out. Rooted in LA culture, Very Very Rare creates premium streetwear for people who value originality, confidence, and clothing that feels different from the rest. From oversized hoodies and graphic tees to rhinestone-detailed apparel and statement pieces, every drop is designed with a rare point of view. We believe style should feel personal. It should represent where you’re from, how you move, and what makes you different. Very Very Rare LA was created for the ones who do not follow every trend — they set their own standard.